Strategic Planning For Your Dance Studio

Are you ready to have your best season yet? In this podcast, Suzanne Blake Gerety and Jill Tirone reflect on the past season and get focused for the new. Learn to identify the obstacles standing in your way and how to use them as a starting point to help you achieve your goals. They’re also covering ways to battle burnout and sharing tips to increase your tuition and fees with confidence. Join us so you can be strategic with your planning for the new dance season!

Key Takeaways

[1:05] We know it’s been a challenging few years, but we’re here to encourage you to be more more effective and productive in your leadership role this season.

[1:55] Take time to reflect on what worked last season. Celebrate the wins and do this consistently. Make this part of your practice.

[3:05] Then ask the important question of what didn’t work? There are always opportunities for improvement.

[3:33] What do you want to do more of? Or what do you want to do less of? Use a Skills and Wills exercise to help figure out what you can hand off and delegate. Where is your time best spent?

[4:57] The obstacle is the path. The things standing in our way are the raw materials to help up achieve our goals. This includes enrollment, rising costs and inflation, student engagement and attendance, communication struggles. 

[7:40] Studio owners are the hardest workers we know! You are driven, you give it your all. But, you have to know why you’re doing this.  

[8:10] Strategic planning is long-term planning. What do you want to achieve. When you sit down a year from now, what do you look back how do you want to feel this time next year? What results do you want to have a year from now. 

[8:50] And… it’s ok to not know what you want. You may be burned out and tired. Go back to your values, mission and vision of your business. 

[9:28] Difficult (or easy) decisions are guided by your mission and vision. 

[10:55] Set S.M.A.R.T. goals after you lay the ground work.  

[12:30] When setting goals for enrollment, be sure to know your max capacity for classes.

[13:08] Don’t forget to set goals to decrease or cut things out of your schedule and reduce your administrative hours.

[14:24] Dance education is priceless. You can’t measure the self-esteem, confidence and joy that comes from being in class. Feel confident to raise your prices.  

[15:50] Budgeting is where it’s at! A budget is more freeing that it is constraining. 

[17:53] Put fresh eyes on your policies and procedures as a dance studio owner. 

[20:12] Take time to recharge and take care of you.

About Our Hosts:
Suzanne Blake Gerety

Suzanne Blake Gerety

Suzanne Blake Gerety is the director of, the leading online resource for dance studio owners world-wide, she provides information and inspiration to start, run, and grow your business.

Suzanne is the second-generation owner of Kathy Blake Dance Studios where she and her mom, Kathy Blake, continue to run a thriving studio, which has been in the family for over 40 years. Suzanne was born into the dance studio life and brings the perspective of an owner, educator, mom, and businesswoman to her consulting. She has reached over 10,000 business owners in over 30 countries since the launch of a decade ago. She is known for helping studio owners through important transitions: start up, growth points, employee relations, family business dynamics, rebranding, financial hardships, and buying and selling businesses. Her authentic and real-life approach to helping studios solve complex problems is what fellow colleagues say makes her guidance so valuable.

Suzanne and her mom, Kathy are the long time featured columnists for Dance TeacherMagazine’s, “Ask the Experts”. She regularly teaches and presents business seminars at the Dance Teacher Summit, Toronto and Calgary Dance Teacher Expo, Energize: Tools for Studio Success and for other various industry dance events. Her love of marketing combined with her real-life examples make the information she provides timely and immediately useful for audiences. Suzanne is a part of the team at REV UP Brands comprised of Revolution Dancewear, Tenth House, Dance Studio Owner and Nimbly.

Suzanne is a featured contributor in the The FabJob Guide to Become a Dance Studio Owner, FabJob Guides have been featured in stories at The Wall Street Journal and Entrepreneur Magazine sites. In addition to a B.A. in Psychology and a B.S. in Child Development from Colby-Sawyer College, Suzanne has training and experience in communication and leadership from one of the world’s foremost personal development companies.

Suzanne is a mom of two children, married to a great guy, she loves her family and her dance studio family too! She is a passionate advocate for dance studio owners and dance education throughout the world and brings the resources and support to current and future owners to help them achieve success.

Jill Tirone

Jill Tirone

Jill Tirone is the community manager at and founder of DanceFit Marketing. She is best known for breaking down the latest trends in social media, branding and website design into into simple strategies with proven results and has a knack for helping studio owners navigate the ever-changing, complex world of digital marketing.

For over 10 years, Jill has been empowering studio owners to be creative and innovative with their online digital marketing efforts. Graduating magna cum laude with a degree in Dance Education from the University of New York at Buffalo and earning an Associates Degree from Genesee Community College, Jill combines years of teaching, marketing, and administrative experience to provide solid action plans and creative solutions.

She is a regular contributor to Dance Teacher Magazine and Dance Retailer News and has presented business seminars at Dance Teacher Summit, Calgary Dance Teacher Expo, Twinkle Star Dance, and Energize.

If you’re looking to enhance your dance studio’s brand and get creative with your digital marketing, you’re in the right place. Jill is dedicated to helping dance studio owners build the studio of their dreams by sharing her passion for dance and marketing.

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