Set and Raise Prices Without the Fear of Losing Students

In this episode Sean Dever shares how to best determine your studio pricing and strategy given the current economic conditions. With many schools needing an online and in-person tuition model, Sean gives tips on how often you should raise prices and by what percentage.

He shares how to roll out new pricing and what percentage of customers you can afford to lose if you raise tuition to meet your financial goals for studio health.

Learn how you can build new client engagement and grow enrollment with children’s activities in a post-pandemic landscape.

About Our Guest:
Sean Dever

Sean Dever

Sean Dever is a CPA and financial planner based in Massachusetts.

He provides tax, accounting, payroll, consulting, valuation and financial services to dance, gymnastics, swimming, cheerleading and child sport centers throughout the United States.

Besides his experience as an accountant, Sean has owned and operated several small businesses, including several gymnastics schools, a dance studio, an inflatable rental company and most recently a swimming school.

Sean is a consultant for small business owners and has been a long-time contributor for and a speaker for USA Gymnastics, Jeff Metzgers BootCamp, Dance Teacher Summit, Jackrabbit’s BOOST User Conference, USASF, The Calelite Summit and the US Swim School Association since 1996.

For more information, please visit his website at or

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