In this episode, Jill Tirone sits down with Kristian Altuve of Dance Motion Marketing and they discuss a topic that is a pain point for most studio owners… Facebook Advertising. Listen in as they cover 3 tips to make your Facebook ads stand out and provide the most return on your investment.
Dance Motion Marketing provides dance studios with high-quality customer attraction systems. Their product is simple: helping dance studios fill every class they offer with done-for-you marketing. They provide simple but effective solutions that will take your marketing efforts from zero to hero without ever leaving your office or studio!
Follow-through is the key to having a competitive advantage and control over your growth.
[2:32] Kristian shares his recent trip to the Dance Teacher Expo in Australia and how he and his co-founder Bryce shifted and pivoted during the pandemic to start Dance Motion Marketing in order to help dance studio owners with their online marketing.
[4:14] Dance Studio Owners have unique pain points that a very specific.
[5:15] Kristian acknowledges dance studio owners for the hard work and dedication they have in this industry.
[6:20] The goal of advertising is to build your list of potential students.
[7:27] Reduce the friction. It shouldn’t take more than 15 seconds to sign someone up to your lead list. Add enough information on the ads to make them curious for more. Don’t overwhelm them with schedule times, pricing, etc. Collect the basics… just enough to get started.
[8:34] Check your sign up process by going through your website and check how long it takes to sign up for your lead list.
[9:00] If you don’t have a place on your website for capturing leads, you can use a simple form to get started.
[10:15] You need a follow-through system to be successful.
[10:34] Promptly reach out and start the conversation with the lead. To have a competitive advantage and control over your growth, it’s with follow through. Doing the action until you reach a conclusion of them taking the trial, signing up, or telling you not today, maybe later in the future. Build a habit of 15 minutes in the morning you’re responding to new inquiries and take 15 minutes in the afternoon and adding another point of contact to the ones who haven’t responded back to you.
[11:20] Jill is a big proponent of putting this into your calendar just like you would any other meeting to build the habit.
[12:20] It really doesn’t take much time to have an effective system in your business.
[12:50] Facebook and Instagram are the most powerful ways to reach your target market and you can use geotargeting to serve your ad to the right people.
[13:53] Jill recaps the three tips to boost your enrollment with Facebook ads.
[15:00] Kristian shares a success story from a dance studio owner who boosted her enrollment with her lead list.
Dance Motion Marketing provides dance studios with high-quality customer attraction systems.
Their product is simple: helping dance studios fill every class they offer with done-for-you marketing. They provide simple but effective solutions that will take your marketing efforts from zero to hero without ever leaving your office or studio!
As career marketers Kristian and his co-founder Bryce understand how much time, energy, and stress goes into dance studio marketing! It’s either ALWAYs on your mind and a constant stressor or it gets pushed so far to the back burner that it’s basically non-existent. That’s why they specialize in planning, developing and implementing profitable, cost-effective student attraction systems so dance studio owners can focus on what they do best.
For more information, please visit their Facebook Group at https://www.facebook.com/groups/howtogrowyourdancestudio.
Links Mentioned in this Episode…
Dance Motion Marketing: https://www.facebook.com/groups/howtogrowyourdancestudio
Google Forms: Click here to get started with Google Forms
Trello for Lead Follow Through: Click here to get Trello for Lead Management and Follow Up