How should I handle parent questions about recital ticket pricing?

What do you charge for recital tickets?

I just had a parent ask me what the money goes towards from the ticket sales and it really took me by surprise that I had to give that information out.

That’s the tricky topic we’re covering in this episode with Joe Naftal from Dance Connection, Long Island, NY and author of “Standby in the Wings: A behind the scenes guide to producing the perfect dance recital”. He offers practical tips on how to powerfully answer this question and get back to loving your show!

About Our Guest:
Joe Naftal

Joe Naftal

Growing up in the studio family business, Joe Naftal is the marketing director for Dance Connection in Islip, New York. As the studio’s marketing director, Joe oversees business and development, advertising, accounts receivable, public relations, office administration, production of the studio’s annual recital, and is the advisor for the studio’s National Honor Society for Dance Arts chapter.

Joe regularly collaborates with dance studio owners around the world, has been on the seminar faculty of the Energize Conference in Chicago and the Dance Teacher Summit in NYC, and has been featured several times in Dance Teacher Magazine. Joe serves on the Board of Directors for Robin Becker Dance in NYC. Aside from his work at the studio, Joe is a lighting designer, assistant designer, and production manager for classical and contemporary theatre, modern dance, ballet, and opera. He holds a BFA in Lighting Design from University of North Carolina School of the Arts.

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